Bells
01- Strategy
- Visual Identity
- Fotografia
- Motion Graphics
- Art Direction
- Rebranding
The Bells project was born from the belief that workout accessories can make movement feel lighter, more comfortable, and more enjoyable. We created a light, sophisticated identity that translates the products' tactile qualities and textures into the visual style, accompanied by a voice that moves away from traditional fitness messaging to occupy a more sensory and aspirational space.
