GranoKids
02- Strategy
- Visual Identity
- Naming
- Motion Graphics
- Art Direction
- Packaging
GranoKids was created to encourage children to discover healthy eating through the concept of mindful eating. With a playful universe, it facilitates experimentation and promotes food awareness. Characters and the use of the square shape, reminiscent of the parent brand, reinforce the educational proposal. The packaging can be cut to form a dice, encouraging play during mealtimes.
