GranoSquare
01- Strategy
- Visual Identity
- Fotografia
- Motion Graphics
- Art Direction
- Rebranding
GranoSquare’s visual identity was revamped through a robust and comprehensive design system. The new identity incorporates improvements to layout, color palette, typography, and photography. The new packaging strikes a balance between sophistication, commercial appeal, and a connection to an active lifestyle. Hand-drawn style illustrations were added to convey an authentic off-road spirit. The final result is a visual identity that is far more vibrant, flexible, and entirely cohesive.
